Mattel
Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA and Polly Pocket, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential.
Barbie
Inspires the limitless potential in every girl.
Our Commitment
Since 1959, Barbie's purpose has been to inspire the limitless potential in every girl.
We have always known that a small doll can make a big impact. Today we bring power to our purpose, not only as a global icon, but as an advocate for real social and environmental change.
As part of Mattel’s purpose to empower the next generation, Barbie has committed to three priorities: representation, empowerment, and environmental impact.
Representation
We are proud to be the most diverse and inclusive doll line, but we cannot achieve our purpose to inspire the limitless potential in every girl until all girls have the same opportunities and support needed to believe they can be anything. Barbie recognizes the importance of representation and is committed to dedicating the resources and doing the work for a better future.
Empowerment
We're working to create a world where equal opportunity is the norm, not the exception. We're dedicated to empowering girls with purposeful products, content and events to help them reach their full potential. We'll continue to fund important initiatives, highlight impactful role models, and conduct research that will inspire the next generation.